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Phelps, the -- >> smoker. >> olympic swimmer, thank you, tamron. >> nike says they support and stand with tiger. courtney hazlett, we were all talking about the fact that this new media age really drove this story from tmz tracking down each and every mistress to then going over into mainstream media, twitter, facebook, youtube. we've not seen anything like this with a celebrity falling from grace. >> especially as a person who is a celebrity in the sports world, first and foremost, a lot of people might argue. on the internet, tamron, i've got a computer in front of me. a lot of people are sa...

>> that's been brought up, the fact he would slam golf clubs, the fact he would use some pretty powerful language. sometimes it comes out as an appropriate time, but the difference is we're not tiger woods. we're not being looked at literally by kids and golfers around the world and being held up as a role model. he is. so the fact he's at least acknowledging the fact he's aware of this. it's a shortcoming he has to deal with now. >> if you're gillette, who has put him on hold, what will they do now? will they gauge the media reaction, the public reaction? >> i think the reaction right now wil...

This did seem much deeper, and maybe that's sofrt of a victory for him today in his road to recovery. >> if you think about it, perhaps except for his father, this is something that would make you go deeper. you could lose your wife, and forever having to explain this to your children that you love, you've embarrassed your mother. if nothing makes you a deeper person, this certainly should, especially the things we heard about him. we have bonnie bernstein with radio. i want to -- the golf association, which includes you, boycotted this because of the rules. what's your impression now that it'...