Nurturing beauty & well-being
Updated Mar 12, 2021, 4:23 pm IST The beauty industry has moved ahead from fostering cosmetic good looks to therapeutic goals Selena Gomez When Selena Gomez announced her brand, Rare Beauty, last year, it was through an Instagram video which set out the brand’s purpose: to support people in their journey to feel more comfortable with themselves. Beauty brands, besides focusing on outward good looks, are now also looking to help consumers suffering from anxiety and depression. They have been doing a lot of Instagram Live shows on self-care. “The time we spent locked up in our homes d...