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From those closest to them. 360's other expert dr. robert faris calls all of this social combat. >> to play the popularity game effectively, some kids believe they need to engage in some hard ball. and i think they do things deliberately to make their rivals in particular who are often their friends feel pretty bad. >> those bad feelings that humiliation which comes from bullying and social combat is only intensified on social media where everyone is watching all the time. in fact, our study found that the line between the real world and the cyberworld no longer exists for kids in middle schoo...

Wandering down the street. they all come to d.c. for this. >> this is a chance for them to be taken seriously. all year they go to these parties where they hob-knob with other actors and musicians but very rarely are they in the same room with the president and police politicians. it's a against to get big-name politicians behind their causes. and if you're not on the list as a celebrity, you feel really bad. so it's the popularity game. i'm on the list, did you get on the list? >> we're going to take a listen right now from craig ferguson. let's take a listen to 2008, here's craig ferguson. ...