Creative critique from a gender lens: 28-31 December | Advertising
2020 has actually made most of us forget what it is to be outside home, accessing the world beyond home. While highlighting the desire of the young people to leave 2020 behind and start 2021 on a new note, the ad also brings out the need to be cautious with its tag line 'Saal khatam hua hai, khatra nahi'. Considering that the audience of MTV is predominantly young people, it reflects the brand's commitment to promote more responsible behaviour among them.
Source: campaignindia.in