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Measurement, diversity and radical partnerships


Measurement, diversity and radical partnerships
These 3 key provocations can disrupt convention and fuel growth, as marketing experts discussed at Wavemaker’s Provocative Perspectives event
Advertisers’ businesses are failing to grow beyond a 10% threshold because of an over-reliance on maintaining the status quo rather than striving for innovation, according to global media agency Wavemaker.
“You’ve probably heard us citing a troubling statistic: that 90% of brands grew less than 10% in market share over the past decade,” said Verra Budimlija, Wavemaker’s UK’s chief strategy officer. “Frankly, that’s not good enough.”
Budimlija was overseeing an online event hosted by the agency, featuring a trio of panel sessions moderated by Omar Oakes, ....

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Wavemaker Appoints Jose Campon CEO in China


Campon joins Wavemaker from Dentsu where he was APAC Client President.
Wavemaker today announced the appointment of Jose Campon as CEO for China. Campon, who fills the role previously held by Gordon Domlija, joins Wavemaker from Dentsu where he was APAC Client President.
According to Wavemaker, China has been a driver of the global network’s strong growth in APAC, with US $1.1 billion worth of new business wins and retentions, including Huawei, Daimler, Xiaohongshu, Pernod Ricard, Perfetti Van Melle, Meituan and Prada in China.
Commenting on Domlija’s departure, Toby Jenner, Wavemaker’s Global CEO, said “Thanks to the tireless efforts of Gordon and his team, China has become a place of strong growth for Wavemaker. Our recent wins and retentions prove the early success of our message of Positive Provocation, powered by our spirit of restless enquiry in pursuit of better outcomes. The bar is set high, but with his impressive industry experience and digital smarts ....

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