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The second congressional district held that seat as a centrist democrat for a number of years. so with the most likely seek to be contested. post race between hill and clark tucker. leland: mr. mclarty, good to see you. we appreciate it. we'll see you on that when you get to d.c. >> look forward to it. thank you. leland: thanks for being here this weekend. kristin: i'm off to go to houston. leland: that's your hometown. kicks off tomorrow sort of late afternoon. we've got to be their little bitterly. what are you talking to voters about? >> it's just amazing that ted cruz and donald trump are ...

>> some companies do really interesting innovative work around the brand engagement piece. one of thele examples is the iron man. they ask people training for iron mans, people that are actually completing the race or celebrating post race, to submit photos of themselves. if you go to the website and you look at the photos it's really engaging and really authentic marketing. frankly, it's inspirational. people love it. they see these people doing incredible things going through incredible training programs and it's allowing somebody like iron man to elevate their brand and build other connecti...

Is this just brand awareness? >> some companies actually do really interesting innovative work and the brand engagement piece. one i love is the ironman triathlon. they ask people training for ironmans, people that are actually completing the race, celebrating post-race, to submit photos of themselves. and if you go to the website and you look at the photos, it's really engaging and it's really authentic marketing. and frankly it's very inspirational. people love it, right? they see these people doing incredible things, going through incredible training programs. and it's really allowing someb...