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I don't care about the cookies of. they are two little cow cookies. why i steal some cookies for? something that petty? >> his denial about the cookies was so strong, but in jail it's tough to tell. you don't know who is telling the truth. usually it comes down to he said, he said. >> he hit me right in the nose between the nose and the eye and i got a small cut that's like starts from my right there all the way up in to my, you know, my retina. so went to the doctor, he say it was about an inch deep. >> an inch deep? >> an inch deep. >> that would be in your brain, wouldn't it? >> i guess, i ...

I think that data is useful to put out there so people realize it is safe and effective. >> reporter: and expanded the business to attract the athletes and health conscious through their i.v. mini therapy line. vitaheaven. helping them stay hydrated and in the best condition. >> once hangover heaven was six, seven months old and people realized this actually does work, people started asking what else can we to do? we've had athletes come through. bike marathons. it's hard to hydrate after those. hangover heaven works well in a tourist area but in a more professional place, say new york or bost...

It is safe and effective. >> reporter: and expanded the business to attract the athletes and health conscious through their i.v. might min trarpy line. vitat vitaheaven. helping them stay hydrated and in the best condition. >> once hangover heaven was six, seven months old and people realized this actually does work, people started asking what else can we to do? we've had athletes come through. bike marathons. it's hard to hydrate after those. hangover heaven works well in a tourist area but in a more professional place, say new york or boston, vitaheaven might be a better entity. >> reporter:...

You can to to mitigate the issues. they are simple tactics to put in place. your your age and gender and weight. first and foremost you need to hydrate and it is the most important thing to do. you lose a lot of water in your system as you drirching. drirching one glass of water. you will get as intoxicated and you will stay as high drated and will not have the pounding headache in the afternoon. food is essential and you can't drink on a system. load up on carbs and they will line your stomach am and apargus had aminnow acids that are good for your liver process the alcohol in a safer manner....

>> every patient is asked to post about their experience on the internet. building up an online reputation for the business. dr. burke created the hang over research institute. >> when we started collecting hang over scores as part of our quality control, and it's to the point where i think it's necessary to publish some of the data. >> they have expanded the business to attract the athletes and health conscious through the iv veterans. they can come before a big race or before going out for the night and get an iv to help them stay hydrated and in the best condition. >> it's part of the expan...