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>> the tone of the baby boomers in the 1960s is about rebellion, about being students. by the 1980s, it's time to grow up. and so they shave their beards, give up their dashikis, and put on power suits, a whole new notion. >> oh, the yuppies. last year the politicians were talking about winning their votes. now the young urban professionals and the rest of their baby boom generation are being wooed by advertisers and their agencies. >> by the '80s, it was pretty clear that the generation after the generation of the '60s may be embodied by alex keaton on "family ties," seeming to be a lot more ...

>> kevin arnold has to cope with all the timeless problems growing up during one of the most turbulent times we have known. >> kevin arnold is like a regular kid in in the 1960s, and he's not really aware of many of the events. in one of the episodes, the whole family is watching the apollo 8 take off, and i'm just sitting there trying to call a girl. >> the first episode of the "wonder years" anybody who saw it remembers the ending where the first kiss with winnie and kevin arnold. the song they play is "when a man loves a woman" that moment seemed so pure and so real. ♪ when a man loves a ...

Whole family is watching the apollo 8 take off, but i'm just sitting there trying to call a girl. >> the first episode of "the wonder years," anybody who saw it remembers the ending where the first kiss with winnie and kevin arnold. the song they play is "when a man loves a woman." that moment seemed so pure and so real. ♪ when a man loves a woman can't keep his mind on nothing else ♪ >> the tone of the baby boomers in the 1960s is about rebellion, about being students. by the 1980s, it's time to grow up. and so they shave their beards, give up their dashikis, and put on power suits, a who...

Give up their dashikis, and put on power suits, a whole new notion. >> oh, the yuppies. last year the politicians were talking about winning their votes. now the young urban professionals and the rest of their baby boom generation are being wooed by advertisers and their agencies. >> by the '80s, it was pretty clear that the generation after the generation of the '60s may be embodied by alex keaton on "family ties," seeming to be a lot more interested in the corner office than the new jerusalem. >> you're a young man, you shouldn't be worried about success. you should be thinking about hopping...

Growing up during one of the most turbulent times that we have known. >> kevin arnold is just like a regular kid except in the 1960s, and he's not really aware of many of the events. like in one of the episodes, the whole family is watching the apollo 8 take off, but i'm just sitting there trying to call a girl. >> the first episode of "the wonder years," anybody who saw it remembers the ending where the first kiss with winnie and kevin arnold. the song they play is "when a man loves a woman." that moment seemed so pure and so real. ♪ when a man loves a woman can't keep his mind on nothing e...