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we had the primary season. we heard him talk about important issues to latinos and non latinos, but so far, the polls are proving his positions, which were tough on immigration and other issues didn't convince latinos. now, he's at 27%. for a republican to win, they need anywhere above 35%. the last one to do that was george bush. he had a very aggressive campaign and mitt romney hasn't done that. so far and we'll see if he has time for november to change his message and to bring latinos on board. he has a strategy. president obama has a wider lead. there are questions and doubts fro...

What advice would you give to someone who came to you? >> do what they do. i think this is very smart. i think where you have a manufacturing business, where you're making product, have all that money tied up, it makes financial sense to build your business gradually and makes great pr sense. we're doing a story about them, right? i think it's far better knowing what you can cope with. certainly getting better at that so that the rate of increase, the rate of growth you can cope with gets bigger as time goes on than plunging head in and trying to work out later, how do i pay the bills? it's no...