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Top News In Precision Execution Today - Breaking & Trending Today

Blind marketing: 64% of eCommerce marketers fail to measure customer engagement

Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly
SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day

Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all. ....

Ian Macleod , First Party Data , Victoria Secret , Customer Engagement Platform , Customer Intimacy , New Balance , Precision Execution , Growth Intelligence ,

Champions League final boots European eCommerce sales to lowest point in 2022

eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final
Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis

Kraków, Poland; 19th January 2022: The lowest day of the year for European eCommerce sales in 2022 was the 28th May, the same day as the Champions League final. ....

Ian Macleod , First Party Data , Champions League , Victoria Secret , Customer Engagement Platform , Black Friday , Customer Intimacy , Precision Execution , Growth Intelligence , New Balance ,

Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now

74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession
42% of marketers think customer loyalty will drop in the next 12 months
40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO

Kraków, Poland, 14th November: Seventy four percent of CMOs have either seen - or are facing - cuts to their marketing budgets. ....

United Kingdom , Greg Blazewicz , First Party Data , Victoria Secret , Customer Engagement Platform , Lean Marketing , New Balance , Customer Intimacy , Precision Execution , Growth Intelligence ,

SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way

Global brands embracing the benefits of SALESmanago’s customer engagement platform include Burger King, Inglot, Roma FC, Starbucks and Victoria’s Secret

26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and become the European leader in customer engagement. ....

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Nancee Ronning Joins Forward Air as Chief Commercial Officer

Forward Air Corporation is executing a growth strategy that involves organic infrastructure investments as well as acquisitions of complementary businesses.
This press release features multimedia.. | September 8, 2022 ....

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