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YouTube is cracking down on ad blockers. In a statement to The Verge, YouTube’s Christopher Lawton says the company has launched a “global effort” to urge people to allow ads on the platform.
YouTube has started the rollout of a new watch page that displays news stories related to specific topics. The feature will be available in over 40 countries across the globe over time.
YouTube intensifies its fight against ad blockers, warning users worldwide of their strict prohibition. The move sparks debate about the platform's ad-free future.
YouTube users have reported seeing prompts prohibiting them from using ad blockers on the platform. For some folks, that spells bad news for the future of YouTube.
YouTube is getting rid of Premium Lite, a €6.99 per month ad-free subscription to users offered in select European countries, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.