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>> you've always been a rebel. i always drink mountain dew but i have life insurance. >> shepard: the producer has a bottle every day. you should not do it but there are a lot of things we shouldn't do. i wonder if the ads have the reverse effect. if they're begging us, there might be something wrong. >> paid advertising doesn't help. when you pat yourself on the back, it's the worst. public relation is what they need. what they really need is to find the secret break through natural sweetener. >> i know they're on it, spending lots of money. thank you. >> thank you. >> shepard: continuing our...

My colleague victor blackwell and joey romain on what their take is. >> we believe the press should have independent access. now, beyonce is perfectly within her rights to set up whatever kind of prudential she would like to do and many other celebrities did the same thing and said, look, we don't want the press there. this is just for our fans. it appears she wants it both ways. she wants the coverage. she wants to put out her images. and she wants the press to use those. and that's the thing that we have the problem with. and unfortunately as we just saw by you putting off the pictures that ...

Seventh or eighth grade level. that's one of the reasons it's such a big deal. >> joy-ann reid, one of the issues politically, prop 8 in california, mormon community, african-american community most strongly against this. african-american clergy speaking out in the debate over same-sex marriage and gay adoption in illinois. again, it goes to the point that societal views are changing but our politics are changing very slowly around this. >> i think they're changing really quickly. i think the lgbt community has shown the power of the grass roots to be that additional component to political org...

Sports and the nba is at about a seventh or eighth grade level. that's one of the reasons it's such a big deal. >> joy-ann reid, one of the issues politically, prop 8 in california, mormon community, african-american community most strongly against this. african-american clergy speaking out in the debate over same-sex marriage and gay adoption in illinois. again, it goes to the point that societal views are changing but our politics are changing very slowly around this. >> i think they're changing really quickly. i think the lgbt community has shown the power of the grass roots to be that addi...

Really quickly. i think the lgbt community has shown the power of the grass roots to be that additional component to political organizing. you know, you wouldn't have had such a rapid sea change on things like don't ask, don't tell had it just been listed to the congress and president. you've seen the grass roots actually move the debate forward and move society forward. look, there's also the reverse effect. president obama coming out in favor of the rights of gay people to marry actually moved public opinion within the african-american community. there's not blanket opposition to gay rights ...