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Re-think speed to market.Instead, look at Velocity to Market.In physics, speed has no direction.It’s simply a number. A measure. Of distance over time.But…Velocity has a direction.For brands, that direction is pointed toward the customer.The only time speed = velocity is when there is no change in direction.But, the customer is
As a retail buyer, my vendors loved me. Buying appointments were a breeze.Vendors didn’t have to show physical samples of items already proven to be top sellers or the silhouettes that I knew resonated with my customer.For example, I was in NYC in 2007 for an appointment to buy Burberry.
Manufacturing and Supply Chain Expert Lisa Anderson, MBA, CSCP, CLTD, known as the Strongest Link in Your Supply Chain® and President of LMA Consulting Group Inc., regularly works with manufacturers to strengthen their supply chains. “One thing we learned in 2022 is that there is no NORMAL with supply chains,”
Retail Strategy Group released its 2022 Merchandising Benchmark Report earlier today. The release was via its monthly newsletter, The Merchant Life.The report was produced in partnership with Retail Research Systems and is sponsored by Cloudera.Raj Dhiman, Co-Founder of Retail Strategy Group says that understanding the merchandising function of retail is
Merchandising Benchmark Report: The HighlightsWelcome to The Merchant Life where founders, VPs, and C-Suite executives come to seek out valuable merchandising insights.Speaking of valuable insights…In this edition, we share our 2022 Merchandising Benchmark Report. We produced this in partnership with Retail Research Systems (RSR) and is sponsored by Cloudera.As you