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And a reverse mortgage line of credit. we called this the home equity line of credit challenge. our groups learned that while both products let you tap into the equity in your home to help you fund your retirement, there are some important differences. they discovered that there are options for how and when to repay the loans that monthly payments and available funds can change over time and that only one of the products is government-insured. finally, we asked them to choose which product they preferred. product b almost sounds too good to be true. that was a no-brainer. so i'm going to revea...

Launch a product, they have, an idea in mind of the value of the people are going to get from the product. but when people actually use it, a lot of times they actually get more benefit from something that was unanticipated. so it's really important to crowd-source that from your customers and try to make sure that you first identify which customers consider the product a must have. and dig into why they consider it a must-have. what is the benefit they're getting from the product. and with that information you now have a finish line as you're acquiring new users. you want to bring them to tha...

If, if, if, the mike. >> the president of the united states has no facts to back up the starting allegation during the campaign. >> here's a man that is spent used years of his life trying to convince america he'son retroactively abort him from the womb of democracy. >> he's not the product a of himself, if we're sticking to horror, frankenstein is the name of the doctor, not the monster. >> he's got virtually no supporm on capitol hill on this statement. >> it's amazing to watch thetu white house continue to argue that the earth is flat. >> sean: it turns out to destroy trump media they had n...

>> yes. >> if you can say here are five. if the you get, though we're getting off to a good start. >> absolutely. >> the first one, sales. >> we got to track our sales. sales are the life blood to our businesses. we need to know how much money is coming in and where it's coming from. >> you find people who don't kn know? >> a lot don't know what their sales are. the thing i recommend is that why don't we write down whether we're service based or product based business, the top three things that we sell. make a list of them. write them out and figure out well, what is product a, service b, what...

Strategic. i like that you're simplifying to five because i think it's like the big bad scary thing for a lot of't know where to start. so if you say here are these five, get those and we're off to a good start. >> absolutely. >> so let's start with the first one, sales. >> we have to track our sales. sales are the life blood to our businesses. we need to know how much money is coming in and where the money is coming from. >> do you find a lot of people who don't know that number? >> yeah, a lot of business owners don't know what their sales are. so why don't we recommend whether 00 ara servic...