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First step with merchandising is getting them in the booth. but then you have to convey product knowledge, which i think you've done a really great job of. then you've got a great product. those three things really are the recipe for success. >> we wish you the best of luck. it's a beautiful booth. i love your product, and i hope everything goes well. thank you for all of your advice. >> thanks for the advice. i'm here in the hallway with this week's elevator pitcher. so nice to see you here. welcome. >> thank you so much for having us. >> and you brought a model. >> this is my son. >> is th...

>> yeah, so people can look up and see us as the wallet, but i think it like you have three to five seconds to grab people's attention as they're walking past. i try to create little anchor points. >> we're going to bring someone in today who's an expert in trade show booths to tell you what you're doing well and where you can make some improvements. >> okay, great. >> this is lindsay. thank you so much for doing this. >> i'm excited. >> on a scale from one to ten, how do you think terrence did? >> i think he's at a nine. what's great about what he's done on the bookends of the booth is that h...

Product. i love it. i think it looks super sharp. i loved hearing about the nasa technology and your personal story behind it. you talked about price. really great. now on the pitch side, i felt like there was a lot of really great information too. everything there where i buy it, who your target market is, how big the market is, too, but i really want to hear more about your back ground. i don't know if you were a consultant, a banker. what are you bringing to the table in terms of product knowledge. and who are you surrounding yourself with. but overall, i thought it was excellent. and i als...

Getting them in the door. but then you have to convey product knowledge which i think you've done a really great job at. and then you have a great product, so that is the recipe for success. >> we wish you the best of luck. it's a beautiful booth. i hope everything goes well. thank you for all your advice. >> yes, thanks for your advice. i'm here in the hallway with this week's elevator pitcher. so nice to see you here. welcome. >> thank you so much. >> and you brought a model. >> this is my son. >> is this your summer job? >> no, i'm just helping her out today. >> what is the name of your c...

The wallet, bruh i think about it like you have three or five seconds to grab people's attention as they are walking past. and so i try to create little anchor points. >> we'll bring someone in who is an expert in trade show booths to tell you what you are doing well and where you could make improvements. this is behind zi. >> nice to meet you. >> thank you so much for doing this. on a scale from one to ten, how did he do? >> i think he's a nine. what is great about the book ends of the booth is he has consumer creates difference content. his instragram wall is here. so no matter which side i'...