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Please don't use my profile data for advertising. >> we have different forms for opt out. we don't have one at the highest level. that would be a paid product. >> reporter: but facebook has no plans to offer that. apple's ceo tim cook disagrees with the way facebook makes money. >> we've never believed that these detailed profiles of people that have incredibly deep personal information that is patched together from several sources should exist. >> reporter: next week, zuckerberg will testify on capitol hill. lawmakers will be demanding answers. >> our thanks to nbc news business corespondent ...

He is much more clever than anyone gives him credit for. >> do you want to keep any of your information private on facebook? well then you have to pay to do that. >> you have an opt out button. please don't use my profile data for advertising. >> we don't have a opt out at the highest level. that would be a paid product. ♪ ♪ welcome to new york. ed: welcome to new york, the site of the latest -- today. pete: all that trash talk is going to come back to hurt him. start yapping and you can't back it up. ed: we're going to play a little golf. pete: oh boy. abby: ed struggled in sports in high...

Interview with savannah guthrie on "today," facebook's second in command sheryl sandberg apologized for the cambridge analytica scandal that exposed as many as 87 million users' information. >> we got multiple assurances from them that the data should have been deleted. >> reporter: sandberg says facebook is likely to find more problems. >> did you have an opt out button? don't use my profile data for advertising? >> we have different forms of opt out. we don't have an opt out at the highest level. that would be a paid product. >> reporter: football currently has no plans to offer that. apple'...

See what data still exists. now, i think it's really important to explain what he's talking about. back in 2014, a lot of people filled out a survey on facebook that was just a personality test. what it did was if i filled it out, and we're friends on facebook, brooke, it would also take your information, your likes, your profile data. and so it was able to go very, very big, almost go viral and they were able to get an extraordinary amount of data. facebook was under the impression this was for research purposes. now it's come to light to this data by this researcher has actually been transfe...

Code to pull profile data and a post it had on line. facebook ranks as the most visited site on the internet and has 500 million users. 20% of them are said to be on this particular list. it includes information such as user name, unique id, profile url's, the hacker says he did highlight privacy issues and didn't reveal anything that wasn't public and if someone does not want to be found, we offer a number of controls to enable people not to appear in search. foxnews.com science and technology editor jeremy kaplan is with us. at the end you find out it's only stuff facebook users designated...