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So in 2007, while james was still a student at harvard, they pulled money from their own savings to start paperless post. >> it took us about a year and a half to get to a place where we could allow outside users to come on and use the site. >> the idea quickly took off. gaining traction and new customers every time someone received a paperless post invitation. jonah perrettety, founder of buzz feed and co-founder of the huffington post was so impressed when he first received a paperless post invite that he eventually became an adviser and mentor to the pair. >> what the company has found is t...

>> the idea quickly took off. gaining traction and new customers every time someone received a paperless post invitation. jonah perrettety, founder of buzz feed and co-founder of the huffington post was so impressed when he first received a paperless post invite that he eventually became an adviser and mentor to the pair. >> what the company has found is that people are receivers first and then they get a few and say, i keep getting these beautiful invitations and it's usually from a friend of mine who is a high status friend or person that i respect. maybe i should go and use this service. an...

And feel of a high-end paper invitation to the digital realm in in 2007 they pooled their savings and start the paperless post. it attracted high profile users like condoleeza rice and the white house. watch your business on sunday morning. -one. -two. -three. -one. two. three. one. -two. -three. -one. -two. -three. [ male announcer ] with the bankamericard cash rewards credit card, earn 1% cash back everywhere, every time. 2% back on groceries. and 3% back on gas. automatically. no hoops to jump through. -it's as easy as...1. -two. -three. [ male announcer ] 1, 2, 3 percent cash back for the ...

>> next, did the speaker disrespect the president yet again? >> i'm not going to compete with obama in singing because i'm not running for entertainer in chief. i'm running for president. harvard student james hershfield wanted to translate the look and field of a high end paper invitation to the digital realm. in 2007, he and his sister started paperless post. it quickly attracted high profile users like prince charles, condoleezza rice and the white house. for more, watch your business sunday mornings at 7:30 on msnbc. [ male announcer ] this is coach parker...

P.m. local time. we're back with more. the place for politic, msnbc. stick around. business aun tentrepreneur. in 2007, he and his sister pulled savings and started paperless post. it attracted high profile users like prince charles, condoleezza rice and the white house. for more "your business" watch sundays at 7:30 a.m. on msnbc. n? tylenol: sure. don't you? tylenol (another bottle): hmmm...no... nyquil (stuffy): dude! anncr vo: tylenol cold multi-symptom nighttime relieves nasal congestion... nyquil cold & flu doesn't. an accident doesn't have to slow you down. with better car replaceme...