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news Ayubowan! Made in Sri Lanka to Global’ from Feb. 19 Daily News (via HT Media Ltd.) DPR Global Business Networks Private Limited joined with Digital Media Solutions (Australia) that owns the ‘O2O Events Portal’ to host a webinar recently. The webinar was organized in order to create a platform where Sri Lankan exporters will be able to meet with international buyers Online. The event was also held to update buyers and sellers on the proposed virtual exhibition ‘Ayubowan! Made in Sri Lanka to Global’ scheduled to be held from February 19 to 21. “With the new nor...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Target is testing a new ad tool that measures if people bought a product after seeing an ad. Advertisers have to spend at least $75,000 on an ad campaign that runs for four to six weeks to participate in the program, according to three ad buyers and a sales document viewed by Business Insider. Target is among retailers trying to grow its share of online advertising, and its move closely follows rival Walmart's launch of a dashboard that also claims to show a...

Eskimi Certifies Top SL Digital Agencies For Programmatic Ad Buying December, 16, 2020 Ad spend on Eskimi doubled in 2020 Global programmatic giant Eskimi, the first Programmatic Advertising platform to be available in Sri Lanka, recently announced their partnership with leading Digital Agencies in the country ADA Sri Lanka, Digibrush, Loops Digital & Ogilvy Digital. These certified agencies will now be equipped to offer advanced programmatic solutions to their clients with deeper understanding of programmatic tools and metrics. With global presence in over 50 countries, Eskimi introduced pro...

What advertisers need to know about programmatic OTT: Vasuta Agarwal