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Google Analytics is dead, long live Google Analytics 4! - Jellyfish South Africa


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After eight years at the forefront of first-party data processing, the Google Analytics Universal platform has given way to its successor: Google Analytics 4. The arrival of GA4 - initially called App + Web - marks a turning point in data-driven marketing.
More and more companies have started using Google Analytics, with great success, as a tool for their online marketing assets, especially those brands operating in the e-commerce sector. It’s free and relatively easy to use once you get the hang of it and it offers you the opportunity to gain valuable insights about your users, some of which relate to: ....

South Africa , Kwazulu Natal , Jellyfish Group , Google Marketing Partners , Paid Media , Programmatic Display , க்வஸூல்யூ நேட்டல் , ஜெல்லிமீன் குழு , கூகிள் சந்தைப்படுத்தல் கூட்டாளர்கள் , செலுத்தப்பட்டது மீடியா ,