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PATTISON Modernizes its Out-of-Home Technology Stack with

Partnership streamlines daily operations and unlocks new revenue potential; enables PATTISON clients to maximize OOH campaigns. ....

Maarten Dollevoet , Steve Mcgregor , Jessica Littlejohn , Lotto Quebec , Tim Hortons , Jim Pattison Group Is Canada , Holt Renfrew , Digital Innovation Jessica , Chief Revenue Officer , Broadsign Platform , Pattison Outdoor , Uber Eats , Jim Pattison Group , Pattison Outdoor Advertising Lp , Out Of Home , Ad Campaign , Digital Advertising , Digital Outdoor ,

Forbes 'mistakenly' ran MFA site for years | Media

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform. ....

New York , United States , Chadwick Kinlay , American Express , Association For National Advertisers , New York Times , Wall Street , Wall Street Journal , National Advertisers , Made For Advertising ,

JCDecaux launches the first global airport programmatic DOOH offer

JCDecaux launches the first global airport programmatic DOOH offer
webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.

United States , Fort Worth , New South Wales , Hong Kong , Bruxelles Capitale , France General , Los Angeles , International Programmatic Council , Euronext Paris , Supply Side Platform , Demand Side Platform , Dallas Fort Worth , London Heathrow , Executive Board , Home Media , Euronext Family Business , Gold Medal , Out Of Home Media , Latin America , Middle East , Press Release Image , First Of Its Kind , Rogrammatic Enabled , Press Release , Ews Release ,

Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse | News

To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem. ....

Jayant Bhargava , Customer Data Platforms , Customer Relationship Management , Irstparty Data , Accenture Song ,

Year in Review: The biggest media stories of 2023 | Analysis

GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.

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Diana Hong , Google Trueview , Patrick Xu , Shanghai Economic Investigations Department , Procter Gamble , Data Centre , Green Initiative , Tech Lab , Association Of National Advertisers , Yao Lan , Groupm China , Performance Max , Trade Desk , National Advertisers , Google Video Partner , General Motors , Research Partner , Media Mix , Southeast Asia , Authenticated Traffic Solution , Amazon India , Green Supply Path Initiative , Media Buying ,