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How To Title a Book: 4 Key Tricks from Award-winning Book Publicist Scott Lorenz

By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have

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Matters of State Strategies Names Matt Capalby As VP of Government Affairs

Matters of State Strategies Names Matt Capalby As VP of Government Affairs
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How Authors Can Use Artificial Intelligence (AI) to Title Their Books

By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than

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2024 BOB Award winners - NH Business Review

2024 BOB Award winners - NH Business Review
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Empower Communities to Amplify your Voice: Socrates Welcomes Global Influencers and Crypto Media to Unite Communities and Boost Rewards

Empower Communities to Amplify your Voice: Socrates Welcomes Global Influencers and Crypto Media to Unite Communities and Boost Rewards
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Conservative PR firm promotes DeSantis' Disney district and his allies' books

As Gov. Ron DeSantis battles Disney, a public relations firm with ties to some of his top conservative allies has been working behind the scenes for the new Central Florida Tourism Oversight District he now controls. The Disney oversight district is working with Washington-based Athos, which is also promoting books written by New College of Florida president Richard Corcoran, conservative ...

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Authors Tap into the Power of a Goodreads Giveaway

By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed

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Top of the Town 2023 Results

In September, we launched our 2023 Top of the Town contest by wondering if friendly aliens were to visit Greater Lansing, what would they think was the best we have to offer in what has grown to 338 …

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Want to be a Thought Leader? Publish a Branding Book – Here's the Bottom-Line Cost

By: Scott LorenzWestwind Book MarketingHave you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing.

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Best of Des Moines: 2023 Winners - Business Record

Best of Des Moines: 2023 Winners - Business Record
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