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Ad firm that marketed OxyContin agrees to $350M settlement

An advertising agency that helped develop a marketing strategy to sell opioids like OxyContin agreed to a $350 million national settlement, attorneys general announced Thursday. The settlement will be paid by Publicis Health, part of the French media conglomerate Publicis Groupe and one of the world’s largest health care advertising companies. It marks the first…

Colorado , United-states , New-york , France , French , Phil-weiser , Letitia-james , Publicis-health , Purdue-pharma , Mckinsey-co , Publicis-groupe , New-york-attorney-general-letitia-james

Publicis Health reaches US$160 million Opioid marketing settlement

Publicis Health said the settlement is "in no way an admission of wrongdoing or liability."

New-york , United-states , Massachusetts , Letitia-james , Department-of-justice , Purdue-pharma , Publicis-health , United-state , New-york-attorney-general-letitia , Publicis , Ublicis-health , Pioid

OxyContin marketer agrees to pay $350-million rather than face lawsuits

Publicis Health is the first advertising company to reach a major settlement over the toll of opioids in the U.S.

United-states , Washington , New-york , Massachusetts , Paris , France-general- , France , Americans , Bob-ferguson , Letitia-james , Us-supreme-court , Purdue-pharma

Publicis to invest 300 million euros in AI plan over next three years

Publicis, the world's largest advertising group by market value, said on Thursday it will invest 300 million euros ($326.94 million) in artificial intelligence (AI) over the next three years, as part of its new plan to become "the industry's first AI-powered intelligent system". The group said in a film presentation - ahead of it annual results publication in February - that it will invest 100 million euros in 2024 alone, fully funded by "internal efficiencies" and with no dilutive impact on its operating margin. "In terms of strategy, it was important for us to show the financial market that we were starting from a position of strength," said CEO Arthur Sadoun in a press conference, regarding the early figure.

Stephanie-hamel , Nick-zieminski , Arthur-sadoun , Reuters , Heineken , Publicis , Rthur-sadoun , Rtificial-intelligence , Perating-margin , Ilm-presentation ,

publicis ai investment: Publicis to invest about $330 million in AI plan over next three years

The group said in a film presentation - ahead of its annual results publication in February - that it will invest €100 million in 2024 alone, fully funded by "internal efficiencies" and with no dilutive impact on its operating margin.

Kozhikode , Kerala , India , Delhi , Arthur-sadoun , Offering-college , Heineken , Indian-school-of-business , Certificate-programme-in-data-science-machine , Tech-prowess , High-value-skill , Data-science-for

Publicis Is The New King Of Madison Avenue

In 2023, the French group Publicis cemented its status as most valuable agency holding company in the world.

Canada , United-kingdom , France , Britain , French , Hill-holliday , Martin-sorrell , Crispin-porter-bogusky , Group-canada , Publicis-groupe , Sir-martin-sorrell , Adam-eve

PR News | PR Firms Seek to Regain Financial Footing - Fri., Dec. 29, 2023

PR News | PR Firms Seek to Regain Financial Footing - Fri., Dec. 29, 2023
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Realize the need to disrupt ourselves: Publicis CEO Anupriya Acharya

Publicis Groupe South Asia's CEO discusses the impact of AI on media planning, acquisition, talent, and audience preferences.

India , Axis-bank , Pepsico , Au-bank , Airtel , Microsoft , World-cup , Birla-paints , Mondelez-productions , Puma-dive , Pepsico-smart

Out of office: The rise of the 'workcation'

Financial Times: More companies are allowing staff to work from their holiday locations.

United-states , Italy , Indiana , Paris , France-general- , France , Lebanon , Singapore , Spain , London , City-of , United-kingdom

Amid AI craze, Publicis says 'we did it first' in cheeky campaign in Cannes

Amid AI craze, Publicis says ‘we did it first’ in cheeky campaign in Cannes

Croisette , Nord-pas-de-calais , France , Carla-serrano , Marco-venturelli , Emmanuel-andre , Arthur-sadoun , Alison-weissbrot-share , Publicis-groupe , Cannes-lions , Publicis-new