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Was born really as a focal point. but i think the 2000 election was when i really became engulfed in you guys, in all of that, what's going on with the primary? and from then on, i've always kind of you're on, you're on in the room. >> it's funny. i watch it because i like to compare what the show does with -- their publishing system in the show is the same as the one i use. i compare what's real and what isn't. that's why i like to watch it. i guess, while you're hooked into news, what do you think of news, and how has doing the show changed how you view it? >> and aaron writes to this. the s...

Better than if we were fighting against each other as competitors >> looking at blog this is way they clearly moved beyond their soap box for loud mouth image. >> what they are a publishing system. it's really a simple content management system that novice web user can use. if you can send an e-mail you can blog. >> for these four entrepreneurs, blogging for profit allows them to fund their passion and fuel their dreams. >> one of the great things about with it is that it's very scaled. if you hit it big you hit it big and it doesn't take more work. you don't have to hire a team of people to m...