Sustainable beauty action across supply chain can empower consumers says WWF
Consumers are increasingly considering their individual role in sustainable beauty, with 72% believing the individual is most responsible for caring for the planet (Getty Images) Consumers continue to show increased interest in sustainability and are placing more importance on individual responsibility – an aspect brands can shift into real action with the right business approach, says a senior partnership manager at the World Wildlife Fund (WWF). The ongoing COVID-19 crisis had clearly accelerated the sustainability conversation in beauty, according to expert...
Source: cosmeticsdesign-europe.com