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Pulse launches new TVC with a Tangy Twist in the tale

New Delhi [India], March 28 (ANI/NewsVoir): Dharampal Satyapal Foods Ltd, a part of DS Group has launched a new TVC for Pass Pass Pulse, the nation's favourite hard-boiled candy, titled, 'Courtroom'

As part of this, in its outdoor campaigns, the candy company is lauding other brands that are the ‘pulse’ of young India

Who can forget the love for candies during our childhood? Candies of various flavours and types – orange, sweet, sour-and-sweet, jelly, chocolate - are extremely popular among kids across the globe and nothing can beat them when it comes to taste. A South Korean blogger, Park Hyo-Jeong, recently posted a review of the extremely popular sweet-and-sour India-made candy Pulse and posted a video on her Instagram handle which goes by name - Mhyochi.  

Speaking about the campaign, Arvind Kumar, joint general manager marketing, DS Confectionery Products, said, “2020 has been a year of reflections and the strategy to compliment brands who are truly doing good work to create meaningful conversations was clever and astute. We witnessed great success last year, and are looking forward to the kind of noise and positive engagement that we create this year (2021) as well. ” Prachi Bali, national head client partnerships and business head, FoxyMoron, added, “Creating positive impact and meaningful engagement is at the heart of every s...