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Tied in with housing. and so mattresses being an easily postponable purchase were not of the forefront of a customer's purchasing decision. >> reporter: instead of cutting back like so much other companies were doing, buddy was pro active, focusing on how to bring in more business. >> i sort of had to drag myself kicking and screaming knowing it's going to be difficult. >> reporter: with the factory operating at about 70% capacity, there was definitely room to grow. >> even though we had a centralized location from the factory, i said we really need another location to try to stimulate sales. ...

Not of the forefront of a customer's purchasing decision. >> reporter: instead of cutting back like so much other companies were doing, buddy was pro active, focusing on how to bring in more business. >> i sort of had to drag myself kicking and screaming knowing it's going to be difficult. >> reporter: with the factory operating at about 70% capacity, there was definitely room to grow. >> even though we had a centralized location from the factory, i said we really need another location to try to stimulate sales. i struggled with that for six months before we finally pulled the trigger. >> repo...