Eye Square Launches "Ad-to-Store", Mapping Advertising Exposure to Purchasing Decisions
The new solution evaluates the direct effect of advertising in real-time purchasing environmentsNEW YORK, May 24, 2021 (GLOBE NEWSWIRE) -- Eye Square, a leading market research agency specializing in the human digital experience and innovative in-context ad testing solutions, today announced the launch of its Ad-to-Store offering, a new measurement product for connecting advertising currency to purchasing behavior. The new solution generates behavioral insights from every stage of the buying process, providing an easy-to-use tool for advertisers to better understand the effectiveness of their ...