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Chula reveals a new concept to encourage Thais to actively embrace anti-corruption efforts Marketing strategy applied in creating a model to build citizen action against corruption. A team of researchers at Chulalongkorn University is introducing its research on a model known as “The right communications strategy for Khon Thai 4.0 (Thai people) to counter corruption”. This new contribution towards encouraging citizens to participate in anti-corruption efforts has been released in parallel with an indicator to evaluate the anti-corruption levels of individuals. For more than a year, the te...

published : 26 Jan 2021 at 17:45 3 A team of researchers at Chulalongkorn University have unveiled research on its new anti-corruption concept, dubbed “The right communications strategy for Khon Thai 4.0 (Thai people) to counter corruption”. The strategy, which encourages citizens to participate in anti-corruption efforts, has been released alongside an indicator, which will evaluate the anti-corruption levels of individuals. Asst. Prof. Dr. Torplus, a lecturer at the Faculty of Economics, Chulalongkorn University and head of the research team, said that up until ...