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Zomato shares plunged 7% as Flipkart plans to relaunch Quick Commerce, but experts believe Zomato's quick commerce model is working well. Zomato's Q3 earnings exceeded expectations with strong growth. JM Financial suggests incumbents may consider M&A.
Flipkart Bigbasket: Tata Digital's BigBasket rebranded its slotted delivery service as "Supersaver" in January, promising sub-two-hour deliveries. Meanwhile, Walmart's Flipkart is offering with free same-day delivery across various categories in 20 cities.
According to a report by JM Financial, Flipkart can disrupt the existing QC industry structure.
At the heart of the ‘quick behind this new form of commerce are these micro warehouses that have mushroomed all over urban commercial centres. Operated by players such as Zomatos Blinkit, Zepto, Swiggy Instamart and Bigbaskets BB Now, they house a limited number of high-frequency use products.
Efforts to make commerce quick has seen spends on areas ranging from data science and technology to customer acquisition and retention. Companies are of the view that growth in the number of orders and subsequently their topline is what will make the bottomline improve.