Twitter: Performance is our 'number one' focus in 2021 | Digital
linkedin Twitter wants to be a destination for direct response advertisers as well as the brands that have been on the platform for years. To do that, it’s investing in new and revamped performance ad products that will drive its users to install apps, click on videos and eventually even make purchases. “When I got to Twitter, the core and focus was the brand business,” said Bruce Falck, revenue product lead at Twitter, at a press roundtable in the US on Wednesday. “It's really important we continue to grow that, but a big part of how we grow is moving down the funn...
Source: campaignindia.in