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Success by every measure: how can podcasts drive brand outcomes?

In a session led by Spotify, panellists from Channel 4, Monzo, MandM Direct and Haleon share their podcast advertising approach, from how they choose the right ad format to the tools they use to measure overall campaign success.

Steph-mcgovern , Phil-twigg , Louis-theroux , Rak-patel , Marina-lopez , Spotify-audience-network , Podcast-advertising-summit , Sophie-may-leyland , Mandm-direct , Spotify-audience , Spotify-ad-analytics ,

Rak Patel, Head of Enterprise Sales, Europe, Shares Why Podsights Marks a New Opportunity for European Advertisers — Spotify

Rak Patel, Head of Enterprise Sales, Europe, Shares Why Podsights Marks a New Opportunity for European Advertisers — Spotify
spotify.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from spotify.com Daily Mail and Mail on Sunday newspapers.

Germany , Italy , France , Spain , Rak-patel , Spotify-audience-network , Omnicom-media-group , Spotify-advertising , Omnicom-media , Enterprise-sales , Spotify-audience , Streaming-ad-insertion

Spotify aumenta su apuesta por el negocio publicitario en el mercado español

Spotify aumenta su apuesta por el negocio publicitario en el mercado español
expansion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from expansion.com Daily Mail and Mail on Sunday newspapers.

Spain , Spaniard , Emea-spotify , Rak-patel , Market-spaniard , Enterprise-sales , Region-emea , Region-emea-spotify , Economia-digital-companias , Spotify , Bbva

Indigo Medical joins imc group


Indigo Medical joins imc group
The addition of Indigo Medical boosts imc group’s geographic footprint and capabilities
Independent global healthcare communications group imc group has announced the addition of Indigo Medical to its roster.
Indigo Medical provides material review, medical signatory approval services and medical communications for global pharma and biopharma companies. The company has offices in the UK and was founded in 2014 by Tina Patel and Rak Patel, employing physicians, pharmacists and PhDs.
The addition of Indigo Medical bolsters imc group’s geographic footprint and capabilities. With the addition of Indigo, imc group will now offer services for clients across seven core divisions, including medical & scientific content, publications, digital & creative, insights & consulting, patient engagement, meetings & events and medical compliance & material review.

United-kingdom , Tina-patel , Rak-patel , Indigo-medical , ஒன்றுபட்டது-கிஂக்டம் , டினா-படேல் , ரேக்-படேல் , இண்டிகோ-மருத்துவ ,

Waterland-backed imc group progresses ambitious growth strategy with the addition of Indigo Medical


Waterland-backed imc group progresses ambitious growth strategy with the addition of Indigo Medical
London, 13th April 2021 | Medical compliance and technical review capability strengthen imc group’s offering
Indigo Medical, a leading provider of material review, medical signatory approval services and medical communication for global pharmaceutical and biopharma companies, is joining imc group with the backing of pan-European investor Waterland Private Equity. The new partnership enhances imc group’s increasing geographic footprint and capabilities, as well as disrupts the global healthcare communications industry with a one-stop service for clients across seven core divisions: Medical & Scientific Content, Publications, Digital & Creative, Insights & Consulting, Patient Engagement, Meetings & Events, and Medical Compliance & Material Review.

United-states , Canada , United-kingdom , Dominic-graham , Tina-patel , Shairose-ebrahim , Rak-patel , Waterland-private , Scientific-content , Patient-engagement , Medical-compliance , Indigo-medical

Movers and Shakers: Mediabrands, Spotify, Acne, Amazon, DLMDD, AAR, Given


Movers and Shakers: Mediabrands, Spotify, Acne, Amazon, DLMDD, AAR, Given
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
by Staff
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South-africa , Ireland , United-kingdom , Manchester , London , City-of , South-african , Louis-georgiou , Laura-mvula , George-porteous , Rak-patel , Wunderman-thompson

People on the Move, including new hires at AKQA, Amazon, Kantar and more


By Staff Writer-23 February 2021 12:00pm
Over the past seven days, we’ve seen hires and exits at Uber, Target, Amazon, Deloitte, AKQA and more / The Drum
​Another week another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (any why it matters) below.
Over the past seven days, we’ve seen hires and exits at Uber, Target, Amazon, Deloitte, AKQA and more.
Got a People on the Move story or tip-off for us? Send it to peopleonthemove@thedrum.com for consideration before next Tuesday.
Brands
Amazon Studios has tapped Greg Coleman as its global head of franchise marketing. He will be tasked with overseeing the team in charge of TV and film fantasy and sci-fi originals – including the upcoming Lord of the Rings series. The marketing exec was most recently vice-president of worldwide marketing and franchise management at Walt Disney Animation Studios.

New-york , United-states , India , United-kingdom , Washington , London , City-of , San-francisco , California , American , Joroan-lazaro , Greg-coleman

Spotify's Rak Patel to lead EMEA sales

Spotify's Rak Patel to lead EMEA sales
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

Marco-bertozzi , Rak-patel , Campaign-media , Team-of-the-year , Sales-team-of-the-year , Microsoft , Middle-east , United-kingdom , Sales-team , Week-awards , Commercial-team , Auto-trader

Deadline approaches for Campaign Media Awards


Deadline approaches for Campaign Media Awards
The judging process takes place in March.
by Staff
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United-kingdom , Kathryn-jacob , Natalie-cummins , Matt-bush , Rak-patel , Ali-reed , Google , Campaign-media , Agency-team-of-the-year , Zenith , Goodstuff-communications , Campaign-media-awards