adidas Futurecraft short film | Communication Arts
adidas Futurecraft short film The Panics’s manifesto film for adidas Futurecraft outlines the global brand’s future vision in a seamless way. Responses by Ania Markham, Executive Producer, The Panics Background: “adidas Futurecraft” is a one-minute thirty-five–second long manifesto film outlining the global brand’s future vision. Standing independently as a non-campaign based piece of content, it serves to answer the questions about the Futurecraft shoe line that adidas has been busy with, helping consumers, press and partners alike understand what Futurecraft really represents. R...