#MarketingExcellenceAwards highlight: How Tokio Marine cared for the well-being of frontliners and the vulnerable during COVID-19
Details 16 December 2020 Tokio Marine Life Insurance Singapore (TMLS) wanted to show that it was not only the go-to planning partner for consumers, but also a company that truly cares for the well-being of frontliners and vulnerable communities during the pandemic. To showcase its goal to help these communities, TMLS and Three60° Consulting worked to come up with the TMLS #goCare Campaign, which led the brand to be named a finalist for Excellence in Communications / Public Relations at MARKETING-INTERACTIVE's recent Marketing Excellence Awards 2020. Challe...
Source: marketing-interactive.com