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TUPELO • Consumers may be excited about the Christmas shopping, but so are retailers.

Them all together, it felt like a really new idea. >> by the mid-'90s it's already been parodied by "the simpsons." >> wow, it's like woodstock, only with advertisements everywhere and tons of security guards. >> it is in the american lexicon. >> the commercial culture has co-opted the counterculture. >> the honeymoon's over. now we're getting down to real commerce. and there's a certain kind of disillusionment going on. >> since i got everything i wanted i could put a zero after the number of record sales i've had. i could play 200,000-seat halls instead of 2,000-seat halls, and i could go on...

Now we're getting down to real commerce. >> aren't these girls just crazy? >> yeah, they are. ♪ ♪ ♪ ♪ you may think of it as the channel that rattles your china, occasionally your teeth, and hypnotizes your children. but what you may want to know is that mtv is responsible for a

All together, it felt like a really new idea. >> by the mid '90s, it's already been parody'd by "the simpsons." >> like woodstock with tons of security guards. >> it is the american lexicon. >> the commercial culture has co-opted the counterculture. >> the honeymoon's over. now we're getting down to real commerce. and there's a certain kind of disillusionment going on. >> since i've got everything i wanted, i can put a zero after the number of record sales i've had. or i could play 200,000 seton halls instead of 2,000 and be on mtv a thousand times a week rather than one time a month. i though...

The champions that you saw tonight are just a fraction of the folks out there improving the lives of others. >> in big ways and in small ways, maybe you can be a champion for change, too. i'm victor blackwell. >> i'm alisyn camerota. thank you for watching. imagine what it was like when the rolling stones could shock people everywhere. >> you could take me out of the ghetto. >> it was a tough time. >> i learned how to write for myself. it's ironic that most people related to it. >> there it is, platinum record. >> country music has taken over the airwaves and the record charts. >> the honeym...