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>> not if there was a funny idea. >> what is wrong with you? >> there's so much different storytelling and so many different stories being told about so many different people. >> i don't think dramatic series television has ever been stronger. >> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ this is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cab...

work when it was bending a genre. take something that's familiar and give it some chili pepper. >> advertising is based on one thing, happiness. >> is there any taboo that you wouldn't break? >> not if there was a funny idea. >> what is wrong with you? >> there's so much different storytelling and so many different stories being told about so many different people. >> i don't think dramatic series television has ever been stronger. >> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ â™...

>> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ ♪ ♪ ♪ this is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cable, which is a network problem. >> i think hbo altered everything for this reason alone, is there were no commercials. >> we are dependent on sponsors. there's so much we can do in terms of language, in terms of violence, in terms of sex. >> to a large degree, a...

you realize we'll have internet waiting for us at the new place, right? oh, we know. we just like making a scene. transferring your services has never been easier. get connected on the day of your move with the xfinity app. can i sleep over at your new place? can katie sleep over tonight? sure, honey! this generation is so dramatic! move with xfinity. - television on! - hbo did a lot of its best work - when it was bending a genre. - take something that's familiar - and give it some chili pepper. - advertising is based on one thing: happiness. - [shouting excitedly] - is there any tab...

A show about a bunch of backstabbing people with body odor on an island off borneo would become the tv hit of the summer. - "survivor" was really the first truly competitive reality format. go! i started to really understand what the show was going to be about the first 20 minutes into day one. - let's see what we got. all right, before we make any decisions, let's see what we got. - should we check the box and see if it's... - there might be a blowtorch in there. - oh, we need a bathroom. - are you guys all done talking? - huh? - richard hatch was sitting in a tree, lecturing about what they ...