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In the u.s. senate now. the race may already be tilting cotton's way. both conservatives in the establishment are behind him in a way we haven't seen in other states. the state itself has been shifting decidedly to the red column. pryor is under pressure from his own side. new york citier mayor bloomberg is bankrolling ads against pryor as punishment for his vote against tougher gun control. they'd need just five more seats to regain control. we're already counting the corey booker in the win there. and there is a clear path to get there. but it won't be easy. reed wilson is the new senior pol...

>> welcome back to the "the ed show." that of course was the ohio governor last night. he and other conservatives, they're living basically i think in a state of denial. they are casting aside every poll and trying to create this narrative out there that they are just in great shape in the buckeye state. this latest poll tells a different story. the president leads by 6 points. it will be tough for mitt romney to make up that kind of ground in the final days. >> sean hannity, this date has flipped from the blue column to the red column. mitt romney will win ohio and he's going to win ohio easi...

We are going to elect mitt romney and paul ryan president and vice president of the united states. >> welcome back to the "the ed show." that, of course, was ohio kasich last night. he and other conservatives, they're living basically i think in a state of denial. they are casting aside every poll and trying to create this narrative out there that they are just in great shape in the buckeye state. this latest poll tells a different story. the president leads in ohio by 6 points. it will be tough for mitt romney to make up that kind of ground in the final days. but you wouldn't know it by liste...

They're going to do some things in the past and sometimes 24e have and haven't. if you listen to his words, it might get quieter on the fund-raising front. given what we've seen in the financial reports recently, we understand why he's campaigning so much, and especially whether it comes to maul donors. he's not as flush as we thought he was. they've had tough choices about how to deploy the candidate and to date they've chosen to emphasize fund-raising and now we hear they'll do more campaigning. >> it's interesting, jonathan, another jonathan i adore here he wrote a column on the "60 minutes...

That these ads are directed at are perhaps white middle class voters who haven't made their mind up. how many exist in your state or even in this country at this point has been around 5% at least nationally. nevertheless these ads go after a certain kind of voter. >> absolutely. they live in places like ohio, which in the southeast portion of the state and st. clairsville and belmont county, ohio where there are a lot of coal and manufacturing jobs. both campaigns have released ads targeted specifically to this region in the state. it's traditionally democratic. it voted for obama barely in 20...