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And so i think by trial and error, getting out and doing it is very, very important. >> and the beauty is there are all kinds of classes you can take. you can take them online. go to a local school. there's a lot out there. let's move to the next one. this is from brandon. he wrote in -- i own an event rental company. events happen all the time, but it's typically one-time customers or yearly customers. aside from targeting corporate partners and clients, what's a good tactic to increase repeat customers. >> you don't necessarily need repeat customers, you need good referrals. >> right. i thin...

Movies. >> we are as efficient as we can be and productive behind the scenes so we can put all of the money in the customer proposition. >> reporter: for example, they sell ads on inflight enterta entertainmentt to offset all of the millions of dollars it spends to show blockbuster movies. >> it was a feat of a combination of the price and the product and the service, and the asia pacific carriers seem able to get that kind of combination right. >> reporter: setting the stage for more repeat customers who don't have to pay those dreaded fees. pauline choux, hong kong. stay with us for anothe...

They're appreciated and they'll come back. >> over the past two years even though the economy was bad, our customers continue to be loyal to us on any given day probably about 75% of our orders from repeat customers. >> reporter: you realize nobody in america who sees this will want to go to work tomorrow. and that allows them to laugh at comments like that. because everyone here seems eager to come to work every day. building up this runaway success. zappos is just one winning business but against a backdrop of so many losses it is greatly appreciated as a step in the right direction. >> are ...