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Book now at lq.com an undercover video shows a reporter posing as a prospective client of cambridge analytica which is the firm that ran the digital operation for the trump campaign. this video shows this undercover reporter and an executive from the company talking about their business practices. let's listen. >> our job is to get -- is to drop the bucket further down the well than anybody else, to understand what are those really deep-seeded is underlying fears,

Unsuspecting facebook users. >> they are not just a social network. they are also an information battle space. >> reporter: whistle-blower christopher wiley helped find cambridge, which later was brought on to help the trump campaign. the firm hired by jared kushner, who oversaw the digital operation, and by brad parscale, who is now running the trump 2020 reelection efforts. >> it's really important that americans understand what has happened with their data, their private information. >> reporter: starting in 2014, cambridge analytica funded a personality test on facebook and paid people to ...

British partner itn channel 4, a company executive told a reporter posing as a perspective client about the company's edge in politics. >> it's no good fighting an election campaign on the fax, -- facts because actually it's all about emotion. >> reporter: another executive brags about the lengths they would be willing to go for a client. >> girls around to the candidate's house. we have lots of history of things. >> reporter: tonight cambridge analytica denies misusing facebook data, and says we entirely refute any allegation that cambridge analytica or any of its affiliates used entrapment, ...

2016 election, is coming under increased scrutiny after a series of investigations have exposed its practices. nbc's british partner, itn channel 4 conducted a number of undercover reports about the firm. the videos show a reporter posing as a perspective client of cambridge analytica. and executives bragging about using bribes and prostitutes to entrap politicians. it comes days after both "the new york times" and "the guardian" reported the firm which was created by republican mega-donor robert mercer and steve bannon had access to date to of more than 50 million facebook users without their...

So what you're about to see that man, alexander nix, bragging to a reporter posing as a prospective client about the company's role in the trump campaign. nix doesn't know he's being recorded. >> here's the response now from cambridge analytica. cambridge analytica, they right, has never claimed it won the election for president trump. this is patently absurd. we are proud of the work we did on that campaign and have spoken in many public forums about what we consider to be our contribution to the campaign. phillip bump is with us again. phillip, just your reaction to that. more information an...