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Rainfall. new undercover video from nbc news partner itn channel 4 in the u.k. shows now suspended cambridge analytica's ceo boasting about his work into the election. >> have you met mr. trump? >> all the time. we ran all the digital campaign. and our data informed all the strategy. >> okay. that was a lot of information in a short amount of time. so we'll take a look at what he just took credit for. he says cambridge did all the research analytics. targeting certain digital ads are sent to specific sets of people. the digital campaign that was run by jared kushner. channel 4 reports that w...

If you want. but they get this information beyond consumer information, where are they getting it from? and how did it change their approach? >> okay, i got ya. >> can you hear me now? >> yes. >> give us a hypothetical, we're going to get this beyond consumer and how do they assert themselves based on snit. >> this is one the campaign told us about. we interviewed chris wilson, the research analytics director at the cruz campaign, and he described how different approaches on an issue ted cruz feels very strongly about, the second amendment, gun rights, might be delivered to different audiences...