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Marketing empowerment: how corporations co-opt feminist narratives to promote non-evidence based health interventions

Promotion of non-evidence based tests and treatments using empowerment messages risks women being overdiagnosed and overtreated, argue Tessa Copp and colleagues

Commercial organisations have an extraordinary influence on population health through how they engage with and shape social movements to market their products.1 Corporations have historically exploited health agendas by prioritising messaging about female autonomy to encourage women’s consumption of unhealthy commodities, such as tobacco and alcohol.2 This phenomenon has now expanded across women’s health. Feminist narratives of increasing women’s autonomy and empowerment regarding their healthcare, which first arose through early women’s health movements,34 are now increasingly adopted by commercial entities to market new interventions (technologies, tests, treatments) that lack robust evidence or ignore the evidence that is available.

Increased awareness and advocacy in women’s health are vital to overcome sex inequalities in healthcare, including the need for improved resources for under-researched conditions and to reverse historical biases that prevent optimal treatments for women. However, promoting healthcare interventions that are not supported by evidence, or while concealing or downplaying evidence, increases the risk of harm to women through inappropriate medicalisation, overdiagnosis, and overtreatment.

Importantly, the problem is not with the use of health technologies, tests, and treatments per se, as many women benefit greatly and gain improved quality of life from them. The problem lies in the way commercial marketing and advocacy efforts push such interventions to a much larger group of women than is likely to benefit without being explicit about their limitations (box 1). In addition, commercial use of feminist narratives to promote interventions gives the impression health and sex equality are commodities that can be bought (by those who can afford it), without acknowledging the social structures and other intersecting causes of disadvantage. We discuss two current examples, the anti-müllerian hormone (AMH) test …

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University of Adelaide Community Members Receive National Honors

University of Adelaide Community Members Receive National Honors
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High Levels of HDL Cholesterol Linked to Dementia: Study

High Levels of HDL Cholesterol Linked to Dementia: Study
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Very irregular sleep linked to higher risk of dementia

Very irregular sleep linked to higher risk of dementia
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Very irregular sleep linked to higher risk of dementia

Very irregular sleep linked to higher risk of dementia
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Very Irregular Sleep Linked To Higher Risk Of Dementia

Very Irregular Sleep Linked To Higher Risk Of Dementia
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People with very irregular sleep patterns may have higher dementia risk

People who have very irregular sleep patterns may have a higher risk of dementia than those who have more regular sleep patterns, according to new research published in the December 13, 2023, online issue of Neurology, the medical journal of the American Academy of Neurology.

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Irregular Sleep Might Increase Risk Of Dementia, Study Finds

A large study from the American Academy of Neurology studied the sleep patterns of 88,000 people with an average age of 62.

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Exercise Boosts Life Quality, Cuts Fatigue in Metastatic Breast Cancer Patients

Exercise Boosts Life Quality, Cuts Fatigue in Metastatic Breast Cancer Patients
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Exercise may boost quality of life for patien

<p>Among patients with metastatic <a href="https://www.aacr.org/patients-caregivers/cancer/breast-cancer/">breast cancer</a>, those who took part in a nine-month structured exercise program reported less fatigue and an improved quality of life compared to those who did not undergo the exercise program, according to results from the <a href="https://clinicaltrials.gov/study/NCT04120298">PREFERABLE-EFFECT</a> trial presented at the <a href="https://www.sabcs.org/">San Antonio Breast Cancer Symposium</a>, held December 5-9, 2023.</p>

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