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It's apparently not fat, it's not thin. according to many women it's just right. >> why should slightly out of shape only be reserved for men? could mom bods be next? we're "up all nightline." >> reporter: introducing the new "it" body type for bros. who needs magic mike bulging biceps? apparently what women really want is a soft doughy dad bod. >> the dad bod is a healthy medium between someone who's a little bit heavier set, and someone who works out, really the average guy body. my friends and i saw this body type on a lot more guys and we were attracted to it. >> reporter: dad bod inspirat...

Everyone should be able to be proud of who they are in the skin they're in. because they are the ones who make their bodies sexy. your body doesn't decide whether or not you're sexy. >> reporter: rosenberg found the dad bod trend so amusing he created a fake diet plan to help fellow dads get that perfect flabby body. >> as part of the 38 dad bod challenge, if you want to participate, we have awesome stuff, pizza, cake, tacos. >> reporter: and he says embracing a little flab may be good for everyone. >> i hope mom bod becomes a thing. moms should feel comfortable in their skin. >> it's a good t...

And south, mid 80s. cooler here in new york city. 75 in minneapolis and albuquerque. a high of just 64 degrees today in los angeles. now to our other developing story this morning. a damaging report about the super bowl champion new england patriots. >> yeah, that report says that guy, superstar quarterback, mvp quarterback, tom brady, was "at least generally aware" that footballs used during games had been deflated by patriots employees. >> as you know, they're calling it deflategate. the big question this morning is who will be punished over it? and how severely? abc's karen travers has th...

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