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And i asked him whether this was more art or escape room. i think it's both of those things and more. it's really whatever you make it. you know, we're not going to tell you how to experience omega mart, what to do. it's like an open—world video game and we're going to reward your explanation and play. —— exploration and play. there's a lot of opportunities here to take a good instagram photo. how much of the design was based around making something like this instagrammable? yeah, social media's massive for us because, obviously, there's all of the posts that — the user—generated con...

Art or escape room. i think it's both of those things and more. it's really whatever you make it. you know, we're not going to tell you how to experience omega mart, what to do, it is like an open world video game, and we're going to reward your explanation and play. ——exploration. there is a lot of opportunity to take a good instagram photo, how much of the design was making something like this instagrammable? social media is massive for us. because obviously there's all of the posts, the user—generated content that people provide. we're full ofjustjaw—dropping art throughout the 52,0...

Instagrammable? social media is massive for us. because obviously there is all of the posts, the user—generated content that people provide. we are full ofjust draw dropping art throughout the 52,000 square feet of this exhibition, but really, that is just scratching the surface. as you start to wander and explore these different areas, you will start to discover there is a story, there is a few different narratives that are happening. there's mysteries to solve. and if you dive even deeper down the rabbit hole, you can go through some rfid progressive digital gameplay that will take you a c...

Narratives that are happening. there's mysteries to solve. and if you dive even deeper down the rabbit hole, you can go through some rfid progressive digital gameplay that will take you a couple of hours to hack and unlock secrets throughout the entire exhibition. drew, what inspired the omega mart? it's something that started as a small backyard art project, that evolved eventually into this huge project that took three years to create. it took 325 artists from concept to opening, and we have everything from digital creators, sculptors, painters, experiential artists, all working together to ...

I am not going to tell you how to experience omega mart, what to do, it is like an open world video game, and we're going to reward your explanation and play. there is a lot of opportunity to take a good instagram photo, how much of the design was making something like this instagrammable? social media is massive for us. because obviously there is all of the posts, the user—generated content that people provide. we are full ofjust draw dropping art throughout the 52,000 square feet of this exhibition, but really, that is just scratching the surface. as you start to wander and explore these d...