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Solomon Is: The new branding of Tourism Solomons | Breaking Travel News - Vimarsana News

Solomon Is: The new branding of Tourism Solomons | Breaking Travel News

In what represents a “seismic shift” in direction for the Solomon Islands destination marketing, the Solomon Islands Visitors Bureau has today unveiled its new look “Solomon Is.” branding. A key component of the new branding sees the Solomon Islands Visitors Bureau being renamed “Tourism Solomons” with the NTO’s familiar sun, island and sea logo replaced with a new logo featuring an iconic Solomon Islands’ dugout canoe. Underlining the importance tourism holds as a key economic driver for the country, Solomon Islands prime minister, the Hon. Rick Hou personally stepped in to u...