Surge in 'lounge wear', underwear sales as more SA women work from home - retailer data
SA women want more inclusivity when it comes to the colour and sizes of underwear. e-Retailer RunwaySale has released its sales data in a bid to better understand the SA underwear market - underwear being a top seller, with a surge in sales during lockdown. Its data shows that SA women, on the whole, opt for simple, practical underwear (though red and white lace bras were also a winner). The most popular size for panties sold is "large", and the most popular bra size is a 34C. South African women's choices of underwear is as different as their counterparts in the next p...