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Computer-generated effects? this one may surprise you. amazingly, this whole sequence actually happened, even the tires going uphill. >> people have asked about how the tires go up the slope. and it's incredibly simple. the tire is here, and there is a weight here. as soon as the motion, the weight pushes it forward, even though it's up a slope. >> rob steiner with advertising agency wieden and kennedy was there when it all came together. >> my personal favorite was the wind screen wipers. they look quite messy. one of our jobs in the commercial was to talk about product specifications. and on...

A slope. >> rob steiner with advertising agency wieden and kennedy was there when it all came together. >> my personal favorite were the windshield wipers. they look quite messy. one of the jobs in the commercial was to talk about product specifications. one of the product specifications of this particular honda accord is that it had rain sensitive windshield wipers. >> rain sensor and then all of a sudden it's a creepy sci-fi creature creature. you feel bad for the windshield wipers. >> so the windshield wipers worked. the tires rolled up. the cog actually set the actions in motion. but did i...

>> the different parts of the car are rolling or flipping and hitting the next thing and triggering the windshield wipers or triggering the muffler to roll. and it eventually it ends with unlocking the full car, coming down a ramp and that's the product they're selling. >> but did this happen for real? or is this another case of computer-generated effects? this one may surprise you. amazingly, this whole sequence actually happened. even the tires going uphill. >> people ask about how the tires go up the slope. and it's incredibly simple. the tire is here and there's a weight here. so as soon a...