Page 2 - Robinsons Squash News Today : Breaking News, Live Updates & Top Stories | Vimarsana

21st April 2021 Britvic’s squash brand Robinsons is launching a £6.4m campaign this summer, with TV, radio, digital, out of home and in-store activation. The ‘Let There Be Fruit’ campaign aims to encourage shoppers to “liven up their tap water”. It will run through to September across the full Robinsons portfolio, including Robinsons Squash, Minis and Fruit Creations. The TV support sees Robinsons squash back on screens for the first time in four years, with three versions of the advert (see below). Ben Parker, at home commercial director at Britvic, commented: â�...

Robinsons launches £6.4m summer campaign Print Robinsons is launching a summer campaign to “encourage shoppers to liven up their tap water”. The “Let There Be Fruit” campaign is running across TV, radio, digital and out-of-home platforms until September, supported by in-store activity, and features the brand’s full portfolio, including Robinsons Squash, Minis and Fruit Creations. The campaign also includes a new pack design across the Robinsons squash range, in a move designed to make the “depiction of fruit more prominent” and to “enhance the brand’s flavour credentials�...