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Gottovote.or gp. wherever you live, type in your zip code. make sure you know what to do to register and your friends know as well. >> the most effective ad from the romney side, given the to get obama voters to switch. that's just the math from the last election to this election. is the one that says we understand why you voted for him. they have an ad that says we get it. we understand why you went for his hope message and he had a shot, he tried, he failed. it's time for change. it's one of those ads that says the guy just failed at this particular job. but we understand east-west highway y...

Let's bring in our strategists who are ad makers. the ad men i must call them. democrat steve mcmahon and republican todd harris. you are both gentlemen. this campaign right now, with your dirt money you're not getting pay dirt on the romney side. what are you doing wrong? >> the fact is you can reach a point of diminishing returns with advertising budgets. and what you have on the romney side over the last few months of about 150 million in pro-romney, anti-obama spending. about 130 million on the democratic side. which for the average poor bastard that has to sit and watch -- >> is that how ...

Taxes every year, that's the question. >> not property taxes and all other kinds of things you can't get out of. the issue here, it seems to me from the romney side has always been, it will go away. the olympics will come along and it will go away. we'll go to israel, it will go away. he goes to israel and he gets hit with it again. >> it is not going to go away. and i don't think you're going to see them release anything. one of the lessons that will come out of this, people will begin to realize, the superficial understanding most of us have about taxes is wrong. if you're in romney's league...

Taxes every year? that's the question. >> not property taxes and all other kinds of things you can't get out of. the issue here, it seems to me from the romney side has always been, it will go away. the olympics will come along and it will go away. we'll go to israel, it will go away. he goes to israel. he gets hit with it again. >> it is not going to go away. i don't think you're going to see them release anything. one of the lessons that will hopefully come out of this is that people will begin to realize that the superficial understanding that most of us have about taxes is wrong. if you're...

brought pain to others. i'll talk to a widow who continues a 40-year fight for one moment of silence. and later, new details on the aurora shooting suspect. we'll tell you what cnn has learned about his mental state before the shooting. it is saturday, july 28th. good morning, everyone. i'm randi kaye. if you were waiting to watch london's olympic ceremony, this is your spoil alert. queen elizabeth officially opened the 2012 games after an epic journey through the united kingdom's rich history. oscar winner danny boyle was the creative mind and director behind the ceremony aisles o...