CNN The Lead With Jake Tapper October 17, 2013 20:58:00
Society. but some eyebrows have been raised over the question of just how much of the proceeds actually make their way to the american cancer society. here's the breakdown. if an nfl pink product sells for $100, half of that wholesale value will go to the retailer, so at's 50 bucks. the nfl then takes 25% royalty fee from the retailer which means the league gets $12.50. then of that $12.50, 90% goes to the american cancer society which in this scenario would be a total of $11.25. the american cancer society says 100% of the proceeds it gets from the nfl is used for grant programs that provide ...