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I'm linda mcmahon. i approve this message because i know what it means to struggle. >> on monday the state democratic party tried to relaunch what would you say a non-pg video montage of wrestlers that democrats ran in the 2010 race. wwe quickly forced the content down claiming copyright infringement. but interestingly, murphy's campaign has run ads against mcmahon that look a lot more like ads targeting mitt romney. simply focused on her personal wealth. >> linda mcmahon had a plan. shift profits overseas to avoid u.s. taxes. ceo linda mcmahon took risks no middle class family would -- gambli...

And they are up for grabs right now, too. >> do you buy that? >> do mestic instability leads to a welcoming of government services to fulfill the role that used to be fulfill ed. that's why every wedding this summer is good news for the republicans. >> you are saying where you've run ads. you feel like you've seen in these places where mitt romney's numbers have moved south. they've gone negative. we've seen it in our own polling. is -- what i'm surprised as the republican superpac ads aren't having the same impact. why? >> the main asset that mitt romney brought to this race was his business ...

Much larger percentage of ad as are from nonprofits and set themselves up because nonprofits are corporations, too. a broad, legal category here and constituted çbody. you had these nonprofits, for instance, karl rove's gps says, no, we are a public wealth organization and we are not in this just to run ads. we're there because that's what you have to be to not disclose their donors and then making use of citizens united and then use them chiefly as a vehicle to run ads, even though they say they aren't. the obama campaign has filed a complaint and is going to file in federal court, i think,...

Norms matter and there's been a shift in norms that has changed behavior of the accentric billionaire class. but having the protection, even if it's paper thin protection of some organization that is running the ads, as opposed, which doesn't seem to us to make that big of a difference because everyone is still reporting on sheldon addleson, but it does make a big difference in the court of cost benefits. >> maybe with their $10 million, this is an interesting character. freedom loving americans for freedom that's running the ad and they never hear about the donors behind it. >> i was in monta...

Television stations who are filling their pockets with this money that are delivering information. why would they be against a system that is making them rich? >> that's actually a really great point. this is something we have been talking about on the staff editorially about covering. you know, there is a winner in all this, which is the campaign industrial complex. the more money that's in there and the more money to pay forç ads and that's particularly true for local television stations and such. great, great pleasure to have you on. come back any time. if you're ever through new york, i'...