Detailed text transcripts for TV channel - MSNBC - 20111211:12:54:00
Slowly, couldn't you go to certain trade shows? >> yeah, i have a lot of friends that own franchise, and there are things like press, ways of getting yourself out there, if you are just back in the mom and pop setting again. it's not about getting somebody else to do the work for you, and it's about thinking strategically. and it's growing in accordance to that. >> but in franchising, like many other businesses, there are a lot of people who would love to take your money, so be careful and slow. >> yeah, and this last e-mail, from edward, over the past seven years, we developed a unique, featu...